Market Responsiveness:

When businesses and governments understand that their performance will be measured using transparent, comparable standards, it incentivizes them to adopt better practices. The Pehta Framework encourages them to prioritize hiring, procurement, and community investment that benefits Indigenous communities and by extension Indigenous peoples. By adhering to the standards, industry participants can showcase their commitment to meaningful engagement with Indigenous communities, which in turn, leads to a more inclusive and responsible market.

Rewarding Best Performers:

The Pehta Framework offers public recognition for companies that excel in engaging with and benefiting Indigenous communities. This recognition helps companies differentiate themselves in competitive markets. By highlighting those who exceed expectations, Pehta creates a model of excellence that others strive to match, driving a continuous cycle of improvement in Indigenous engagement.